Every autumn, the fashion conversation in Japan shifts in ways that do not always match what the international press is covering. The stores in Shinjuku and Shibuya have their own rhythm, and the pieces that sell out here are not always the ones that led the runway recaps. This is a ground-level look at what is actually worth paying attention to this season. Read the article →
Dress codes in Japan are not always written down, but they are real. The gap between what is technically allowed and what is socially expected can be significant, and getting it wrong at a formal event is uncomfortable in a way that is hard to recover from on the day. This guide covers the main formal occasions and what they actually call for.
Tokyo office culture is not monolithic. The dress code at a design studio in Daikanyama and the dress code at a trading company in Nihonbashi are almost entirely different, and the advice that works for one will look wrong in the other. This guide is about building a work wardrobe that is specific to your actual workplace, not a generic professional template.
The relationship between personal style and seasonal trends is something that comes up in almost every styling session. Most people sit somewhere between two unhelpful extremes: either chasing every new trend without a filter, or ignoring trends entirely and ending up with a wardrobe that feels dated without knowing why. The useful position is somewhere in the middle, and it is more specific than most style advice acknowledges.
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